Elements of Production!

Q: What is the plot?
A: In the commercial a puppy continusly escapes a pet adoption camp, and he runs away to a Budweiser kleidsdale farm. At the farm, the puppy makes a connection with a kleidsdale and ventures back to the farm to “play” with his friend. Whenever the puppy comes to the farm the farmer takes him back to the adoption camp. Eventually the puppy is adopted and as his new owner drives off, a herd of kleidsdales surround the car. The farmer then adopts the puppy, and he spends his days at the farm with the horses.

Q: Who are the characters?
A: puppy, kleidsdale, farmer, pet adoption coordinator, man that adopted puppy

Q: What is the conflict?
A: The puppy continues to escape the adoption camp and is forced to return every time

Q: What is the setting?
A: The commercial is set in a farm area.

Q: What is the theme?
A: You can’t separate things that are meant to be.

Q: In what ways did the producer help make the commercial?
A: The producer is responsible for doing everything necessary to succesfully complete a project. The producer needed to locate a farm area where the commercial needed to be shot. The producer needed to find a trainer for the dog, so it could take direction and react to commands. The producer needed to locate a rain machine for the rain scene. The producer more than likely had the most difficulty with training the dog to take commands.

Q: What is the plot?
A: A couple use cell phone technology to remain connected long distance.

Q: Who are the characters?
A: The characters in the commercial are a women in her 20’s and a guy in his 20’s.

Q: What is the setting?
A: The commercial is set in San Francisco, but the male character is traveling the world.

Q: What is the conflict?
A:The conflict in the commercial is that the girl is apart from her boyfriend.

Q: What is the theme?
A: a The theme of this commercial is no matter how far apart you may be from someone, you can still feel connected.

Q: What role did the cinematographer have in the making of this commercial?
A: The cinematographer had to consider a lot of things when filming the commercial. He needed to find locations that would have nice lighting. He needed to get shots of the female character seeming lonely. He had to have a variety of shots in locations where the male character would be traveling.

http://youtu.be/QbKFk1VjmxQ

Q: What is the plot?
A: A teenager is on his phone entire time during Christmas. His family feels like he is detached from them, and doesn’t care about spending quality time with them. At the end of the commercial the teen shows the family a home video that he was recording the entire time.

Q: Who are the characters?
A: The characters are the teen boy and his family.

Q: What is the setting?
A: The commercial is set in A suburban home in America during the winter.

Q: What is the conflict?
A: The conflict of the commercial is that the family wants to spend time with the teen but he’s always on his phone.

Q: What is the theme?
A: Everything is not what it seems.

Q: How did the sound recordist help create the commercial?
A: The sound recordist did an amazing job capturing the authenticity of the commercial through sound. He captured the joy the family felt when the teen and his family arrived. The recordist was able to capture different sounds people encounter during the holidays, specifically Christmas Day.

Q: Who is the target market?
A: Parents that believe their teens phones are only capable of social media and listening to music are the target market.

Q: Who could be a different target market?
A: An alternate target market would be Apple customers that enjoy the film. If they wanted to change the commercial to better suit them the could’ve shown all the different features the iPhone is capable of.