ICBU Academy Blog entry June 14

Today at E4 youth, the members of the academy presented their advertisements to each other. We discussed the value behind the product being advertised and the concepts behind details concerning why (or how) advertisers portray their messages in the media. We welcomed a guest speaker today, a Creative Director from the GSD&M advertising agency. She spoke about the effort that goes behind creating an advertisement, something that a lot of people take for granted. She highlighted challenges that advertisers face that I had never even thought about. The lecture was very interesting and helped me better understand the importance of networking. We split into three groups today, Music, Graphic design, and Film. I really like this Idea, but I get the feeling that all three groups are going to have to be very interactive if we want to create a successful product.