Assignment three.
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Target Strategy: Use popular tv show to draw attention to large range of age group viewers.
Target Audience: ages 13 to 30, any fans of The Simpsons
Location/Environment: family, general audience.
Subliminal Stimuli & Messaging: Even when in bad situations Coca-Cola will lighten up the day and make you feel better, it advertises coming together and happiness.
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Target Strategy: use animals to draw attention to viewers and sell joy to audience.
Target Audience: animal lovers, women most likely.
Location/Environment: Single adults, anywhere.
Subliminal Stimuli & Messaging: puppy is the consumer, the clydesdale horse is the Budweiser beverage, the puppy doesn’t want to leave the horses to a new owner such as the consumer shouldn’t leave the beverage for another, they’re advertising that the puppy is happiest with the horses as the consumer should be with the beverage.
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Target Strategy: advertise fun and fitness to draw attention of consumer
Target Audience: women between early 20’s to 30’s
Location/Environment: fitness, health
Subliminal Stimuli & Messaging: buying the drink will give you energy to work out better and become fitter and gain more out of what you want.
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Target Strategy: show images of famous athletes with successful careers drinking advertised drink to draw attention of interested consumer.
Target Audience: athletes
Location/Environment: fitness, health, athletics
Subliminal Stimuli & Messaging: If you buy energy drink you as well as athletes can become as successful as portrayed athletes.
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Target Strategy: draw attention of viewers by cute dogs and family to draw attention of consumers.
Target Audience: parents ages 30- 40 middle to high income
Location/Environment: Suburban families, high middle income.
Subliminal Stimuli & Messaging: If you buy the car it will bring your family together and promote safety for all of them together.
