Exploring Advertising Strategies
So this are some of my favorite advertisements of all time:
The first one is this Vans® commercial of 2013, they usually play it in their stores:
[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=ACNnzM040J8[/youtube]
The targeted audience is mostly teens, more specific skater and people that listen to metal.
The location of the ad is the street because Vans® is a shoe brand designed for skating and where else other than the street can you take part of this rad activity?
The message is kind of to make people think that Vans® is like a sing of anarchy and rebellion, it gives people freedom of doing whatever they want.
The second one is this awesome Jaguar® ad aired on the SuperBowl:
[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=2Bls1KKDwmo[/youtube]
The targeted audience is people that like luxury cars and class, and that are also familiar with these characters, because they are all british super villains.
The environment is London to promote that it has a lot of class and fanciness.
They want the audience to think that Jaguar is a luxury car, and since the brand is also British, and Britain is well known for being classy, then they set super british villains to represent the classiness of their cars with this memorable characters.
The next one is personally my favorite, it is a commercial of a Japanese snack:
[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=G1nS2ZcMs7g[/youtube]
The targeted audience is children because it is a snack for infants.
The setting is a kid’s backyard to give it more credibility.
The message is not really clear because it is a very unusual ad but maybe you could say that the snack is so good it can boost your mood after a bad day.