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Audience is: Males ages 25-30

Location: In a dark room with water coming down

Messaging: He has an intense look because maybe the headphones are intense.

 

Audience is: Teens ages 13-21

Location: A green screen

Messaging: They look trippy so maybe the headphones will take you on trip.

 

Audience is: Teens ages 15-24

Location: A crowd of people and a green screen

Messaging: The headphones are a crowd pleaser so when you flip them out they amplify sound to please the crowd.

 

Audience is: Teens ages 13-25

Location: A green screen

Messaging: The headphones are #1 and who doesn’t want to be #1 or have the #1 thing.

 

Audience is: Teens ages 13-21

Location: a green screen

Messaging: The headphones are also powerful speaker so when you flip them they are “powerful amp’d speakers”