To entroduce my monster to the world I would use the attention economy strategy. I would give my monster a name (Flame), something eunique and catchy. My monster wouldnt really be as monsterous an scary only because he is big with claws and extra sharp teeth. My main purpose of making this monster would be to get my clothing line famous. He is already a genius so I would basicly just be his maneger to our road to success, so we would put him on Twitter, Facebook, & Youtube. Let his name catch the peoples eye and promote him and the clothing line. We would then blow up and take the fame & the money.