ICBU Academy Blog entry June 13

Today we discussed the importance of the teen demographic. A publicity representative for SXSW came over to speak to us about the process she went through to discover what she wanted to do for her career. She emphasized the benefits of keeping connected to as many social networks as possible, to not burn bridges. We also discussed the ‘man behind the curtain’ scenario that all majorly successful businesses succumb to due to advertising and the way they are portrayed in any form of social media.