ICBU Academy Blog entry June 14

Today at E4 youth, the members of the academy presented their advertisements to each other. We discussed the value behind the product being advertised and the concepts behind details concerning why (or how) advertisers portray their messages in the media. We welcomed a guest speaker today, a Creative Director from the GSD&M advertising agency. She […]

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E4 Youth: Day 3

Today was our third day for E4 Youth. I really liked today because I’ve always been interested in SXSW and how everything works, so the lady that came and talked to us I really enjoyed. As for the video we watched I was already somewhat aware of all the research and logic going into teens […]

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6/12

Today was interesting! We were put in tough situations that made us think twice as hard. We were given nothing, and had to come up with a product for a certain group of people. I’m looking forward to more of these!

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ICBU Day 3 Reflection

Third day already, and I’m liking the speakers that have come in to speak to us. Today we got to know more about what PR, or what a publicist, does. We also learned how companies target certain demographics, specifically teenagers. Today’s activity involved patience and not rushing to reach your goal because sometimes taking it […]

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6/13

Today was a look behind the scenes! THERE IS NO SUCH THING AS OVERNIGHT SUCCESS! Well then again there are those who are born into heir. So am I, just not of this world. Everyone knows patience is key, some just don’t know when to use it. I’ve never seen Jimmy Iovine, Chairman of Interscope […]

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Day 3

It is now the third day of my e4 youth training and already there many things I have learned that I must work on. We started off with an exercise that allowed us to show the amount patience that possess. I noticed that there were some people who kind of quickly sped through the assignment because […]

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It could be you Day 3

Today we had another wonderful guest speaker who works for SxSW. It was not only comforting to hear her story, but it was encouraging me to continue looking for what I truly do like. I may not really know now, and it may take a while to figure it out, but when I find the […]

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ICBU Academy Blog entry June 13

Today we discussed the importance of the teen demographic. A publicity representative for SXSW came over to speak to us about the process she went through to discover what she wanted to do for her career. She emphasized the benefits of keeping connected to as many social networks as possible, to not burn bridges. We […]

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Third Day at E4 Youth

A guest speaker from SxSW came today, I don’t remember her name but she was a publicist. She talked to us about how things that we doing don’t like doing anymore can still benefit us later in life. The first activity was a slow motion race were we had to walk as slow as possible to try to […]

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