SXSW

Fearlessly Funny: The Women Changing Digital Humor This panel features various women in different parts of media who are successful at reaching a large digital audience and establishing personal brand. I’m interested in this panel because it can give insight on how to both gain a digital audience and how to turn that audience into […]

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Does Macklemore deserve the “Hype”?

At the 56th Annual Grammy Awards, Macklemore sparked controversy when he swept the Rap category winning ‘Best Rap performance’, ‘Best Rap Song’, and ‘Best Rap Album of the Year’ over the excepted winner, Kendrick Lamar. Kendrick’s album, good kid, m.A.A.d city, was lauded by both critics and fans alike. He became the most talked about man […]

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Identifying Elements of Production

[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=UJPJUaZZOss[/youtube] Commercial: A Cat’s Guide To Taking Care Of Your Human Brand: Tidy Cats Plot: While humans are huge and can open up cans, they need to be taken care of by their cat. The cat gives various advice on how to take care of humans like reminding them there is more to […]

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Exploring Advertising Strategies

[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=owGykVbfgUE[/youtube] Old Spice: The Man Your Man Could Smell Like Target Audience: Women, Old Spice Users Locations/Environments: North America Subliminal Stimuli & Messaging: Encourages women to buy their man “Old Spice” to make them smell like their dream man. If the perfect man smells like Old Spice, your man should too. I found the marketing […]

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1st Day!

I had a great time on the first day! I enjoyed all of the activities and I really loved the social context added to each activity. I walked in feeling out of place since I’m in college and most everyone else it still in high school. I don’t know what the kids like these days so […]

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Who am I

I am Dana Summers. I am a 19 year old Radio-Television-Film student (who is desperately trying to get into Advertising) at the University of Texas at Austin. I’m originally from Killeen, Texas, a military town about an hour north from Austin. I became an RTF student because I was really interested (and still am) in […]

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